NEW ORLEANS, LA – February 18, 2026 – PRESSADVANTAGE –
Felipe’s Taqueria will implement an all-day happy hour pricing on margaritas on Sunday, February 22, 2026, in observance of National Margarita Day. The French Quarter restaurant confirmed that its standard happy hour margarita rates will apply throughout the full operating day rather than during limited promotional timeframes.
The pricing adjustment will run from opening to closing on February 22. Under the restaurant’s existing happy hour program, discounted margarita pricing is typically restricted to designated afternoon and late evening hours. For the one-day observance, those time restrictions will be suspended.
According to the restaurant, the all-day pricing will apply to its full margarita selection. House margaritas will be priced at $8, while premium varieties will be available for $10, consistent with existing happy hour rates.
The extension of happy hour pricing removes the temporal restrictions that normally govern the restaurant’s beverage discount structure. Under its standard program, reduced pricing is limited to specific afternoon and late evening periods. For this one-day observance, those limitations will be suspended, allowing guests to access the same rates across brunch, afternoon, and evening service periods.
One of Felipe’s Taqueria’s branch operates in the French Quarter district of New Orleans, an area known for its concentration of dining and entertainment venues. The neighborhood’s high pedestrian traffic includes both local residents and visitors, creating a competitive hospitality environment. In such districts, calendar-based promotions are commonly used to encourage customer engagement during seasonal transitions.
National Margarita Day, observed annually on February 22, has gained visibility among restaurant and bar operators in recent years. While the observance does not carry official designation from governmental or industry bodies, it has become widely recognized through participation by hospitality businesses across the United States. Establishments often use the day as an opportunity to feature margarita-focused promotions that align with existing beverage programs.
Industry analysts note that winter months can present slower traffic patterns compared to peak tourism and festival seasons in New Orleans. As a result, operators frequently align promotional initiatives with nationally recognized food and beverage observances to support steady customer flow. By extending happy hour pricing throughout the full operating day, Felipe’s Taqueria is adopting a format designed to accommodate varied customer schedules.
“National Margarita Day has become part of the annual hospitality calendar,” said a representative of Felipe’s Taqueria. “Extending our happy hour pricing throughout the day allows guests to participate at a time that fits their schedule, whether that’s earlier in the afternoon or later in the evening.”
Standard happy hour programs in the hospitality industry typically concentrate promotional pricing during off-peak hours, such as mid-afternoon periods between lunch and dinner service. These structures are intended to distribute traffic more evenly across operating hours. The February 22 promotion at Felipe’s Taqueria departs from that model by offering consistent pricing across all service windows.
The restaurant’s margarita offerings are part of a broader beverage program that accompanies its taqueria-style menu. By applying happy hour pricing to both house and premium margarita varieties, the promotion maintains the same tiered pricing structure used during standard discount periods. The only modification is the removal of time-based eligibility requirements.
The timing of the 2026 observance falls on a Sunday, a day that often reflects distinct consumer behavior compared to weeknight or late-week dining patterns. Sunday service may include brunch-oriented visits, daytime gatherings, and evening dining occasions. The all-day pricing structure addresses these varied service patterns by ensuring uniform access to promotional rates regardless of the time of visit.
In markets such as New Orleans, where tourism, events, and hospitality activities are central to the local economy, calendar observances can influence short-term consumer decision-making. Participation in nationally recognized days allows restaurants to align with broader promotional trends while maintaining operational consistency within their existing programs.
The French Quarter location places Felipe’s Taqueria within walking distance of other hospitality venues that may also observe National Margarita Day. In competitive dining districts, promotional differentiation can influence customer choice. Offering all-day pricing rather than limited-hour discounts represents a structural variation within the typical promotional framework.
Restaurant operators commonly evaluate promotional events based on operational feasibility, consumer awareness, and alignment with brand offerings. Margarita-based promotions are particularly compatible with establishments that maintain a dedicated tequila and cocktail program. For Felipe’s Taqueria, the February 22 event reflects an adjustment of its established pricing schedule rather than the introduction of a new product or limited-time menu item.
The observance of National Margarita Day has evolved primarily through social media visibility and recurring annual participation by hospitality businesses. Although unofficial, the day has achieved widespread consumer recognition. As a result, restaurants frequently prepare in advance by adjusting inventory, staffing, and promotional communications to accommodate anticipated interest.
Felipe’s Taqueria’s decision to apply happy hour rates from opening to closing simplifies pricing for the day. Customers will not need to monitor specific time windows to access reduced rates, and staff operations will follow a single pricing structure for margarita orders throughout service.
The February 22 promotion represents the restaurant’s participation in a beverage-focused observance that has become a recurring element of the annual hospitality calendar. By temporarily modifying the timing parameters of its existing happy hour program, Felipe’s Taqueria is aligning with an industry-wide practice while maintaining consistency within its established beverage offerings.
###
For more information about Felipe’s Taqueria -French Quarter New Orleans, contact the company here:
Felipe’s Taqueria -French Quarter New Orleans
Felipe’s Taqueria
(504) 267-4406
it@felipestaqueria.com
301 N. Peters Street
New Orleans, LA 70130
